Our Client Platinum Hot Tubs
Providing Hot Tub Delivery and Installation Service
Platinum Hot Tubs
Platinum Hot Tubs is run by John Garwood based in Braintree, Essex. John has over 25 years of experience in the hot tub industry and like all business that reach out to our team John wanted to improve his online reputation and visibility.
John was well aware that his website was outdated and that needed to be redesigned as his shop front online. There would be little point in trying to rank a site that when people visited it didn’t convert.
Code Creative built Platinum Hot Tubs a new website and worked tirelessly to rank the new site for multiple terms on the first page of Google. This resulted in a steady flow of new enquiries for John.
What Happened Next
Rank Tracking - Growth over time
Once we had completed the new website build the second job at hand was to look at ranking the actual site so that it would bring in new business for John. Building a beautiful website is great but if no one can find it on Google it isn’t going to do a whole lot for a business in terms of generating new customers.
Terms we targeted were based on
- Search Volume – We ensure all terms have got people actually searching them each month.
- Commercial Intent – Each search term has different commercial intent. By this we mean how likely is someone searching the term to convert
- Strength of competition – How strong are the sites currently on page one. We will go for terms where it is realistic we can out rank them and in acceptable time frame. Using third party specialist software combined with our knowledge and experience we can accurately gauge if this is possible.
The sooner we can get a client in a position where they are receiving a steady flow of new customers and experiencing a positive return on investment the better.
Below is a summary of the terms we ranked Platinum Hot Tubs for, the starting and end positions and if you click on any term a graph will appear showing the sites movements over time on a graph. This will give you an idea into the typical turn around times to see results in this industry.
What makes our service Unique
All client campaigns have their performance tracked with key metrics. This allows our team to provide reports showing a monthly summary of how well a campaign is performing. Clients get access to a bespoke dashboard that shows in real time the number of calls, form submissions and website visitors being generated. Your website rank is also tracked for all terms so our clients get a birds eye view of everything going on with their campaign.
Summary of dashboard features include:-
- Phone calls tracked. Stats on answered calls vs missed calls provided. Call data of callers provided and feedback if the calls were first time callers or return callers.
- Traffic stats to client website available showing new visitors vs returning visitors.
- Volume of contact form submissions from the website contact page.
- Google map stats showing how many individuals asked for directions to your business.