With the advancement in technologies, so are transformations in web designs. Today, unlike in the past, a web design should have some components to ensure its optimal functionality. Here are some of the characteristics of modern web designs you should check on when having one.  Information can be found here.

Readily accessible contact and location

Your audience won’t chase you down. Make it easy to engage, offer multiple points of contact: phone, email, social media, and maybe an easy-to-use contact form. A Google map is a bonus. Above all, ensure that this information is readily available on an easy-to-find contact page—if not every page of your site. See here for information about Qualities of a User-Friendly Web Design.

Clear calls to action

If your site asks nothing of visitors, they will surely do nothing. What is the purpose of your site? Is that purpose clear to visitors? Even informational sites want visitors to read and share articles, follow the company on social media, download toolkits, join mailing lists or learn more about the organization. Include a call to action on each page.

Optimized for Search and the Social Web

It’s not enough to build an excellent-looking website that’s easy to use. It needs to earn traffic. Every modern-day web design should be search engine optimized.