AI software  ·  Branding · Creative development  ·  2025

RoofingAssist.ai

AI software that measures, quotes and schedules roofing jobs from a satellite image. Brilliant product, invisible brand. The site had to make contractors believe it in under a minute.

3×Signed contractors from demo requests
41sAverage time to first interactive demo
2Markets launched, UK and US

The story

3× signed contractors

The problem

The product did something remarkable and the website said so in a paragraph. Roofers do not read paragraphs. They wanted to see a roof measured.

What we did

An identity built around the roofline, with a type system that reads as confident and technical. The site opens with a live demo: drop a pin on a real address and watch the roof planes resolve, measure and price in front of you. Everything else on the page supports that moment.

The detail we are proudest of

The quote the demo produces is a real PDF, in the contractor’s own branding, generated in the browser. It became the most shared thing on the site.

“Every agency promises craft. Code Creative are the first who delivered it at the level of the pixel and the sentence at the same time.”

Alex Walker, Founder & CEO, RoofingAssist.ai
Naming & positioningVisual identityMotion identityInteractive demoFront-endPerformance

Designed and built by Code Creative, a web design agency in Blackpool. See our prices.

Next projectSurecare

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