Care · Branding · Web design · 2025
Surecare
A national franchise of care providers with more than sixty local offices, each quietly drifting away from the brand. The brief was to bring them back together without making anyone feel told off.
The story
60+ offices, one platform
The problem
Families choosing care need to trust a name and then trust a local team. Sixty slightly different logos and sixty slightly different websites gave them neither.
What we did
A refreshed identity with a warmer palette and a wordmark that works at the size of a lapel badge, and a multi-site platform where every office gets its own pages, people and reviews inside one consistent frame. Franchisees edit their own content; the brand stays intact.
The detail we are proudest of
Every office page shows the real carers, with photographs we art-directed on a tour of the network. Families told us it was the first care website that felt like it had people in it.
“Sixty offices, one brand, and not a single franchisee who felt it was done to them rather than with them. That is the part we did not think was possible.”
Josh Farer, Head of Marketing, Surecare
Designed and built by Code Creative, a web design agency in Blackpool. See our web design service and prices.
Something similar?
Let us do this for your business.
Tell us what you are trying to change and we will reply within one working day with honest thoughts, a rough shape for the project and the two or three questions we would ask first.
Prefer to talk? Call +44 (0)1253 283 533
Prices are published. See what a project costs before you get in touch.