Legal · Branding · Web design · 2026
Claim First
A firm of solicitors handling personal injury and financial claims, competing on the most expensive keywords in the country. We built a brand and a site that earn the enquiry rather than buy it.
The story
-37% cost per enquiry
The problem
Everything in the sector looks and sounds the same: a handshake, a gavel, a promise. Visitors arrived anxious and left confused, and most of a six-figure media budget paid for people who never got in touch.
What we did
A calm, modern identity that leaves the gavels to everyone else, and a site that explains each type of claim in plain English in under two minutes. A guided check tells people in four questions whether they are likely to have a case before they share a single personal detail.
The detail we are proudest of
The claim timeline. Every case page shows what happens at each stage and how long it usually takes, because the question people really have is not “can I claim” but “what will it be like”.
“They turned a legal process most people dread into something you can understand in two minutes. Our enquiries went up and our cost per case came down.”
Mark Blundell, Managing Partner, Claim First
Designed and built by Code Creative, a web design agency in Blackpool. See our web design service and prices.
Something similar?
Let us do this for your business.
Tell us what you are trying to change and we will reply within one working day with honest thoughts, a rough shape for the project and the two or three questions we would ask first.
Prefer to talk? Call +44 (0)1253 283 533
Prices are published. See what a project costs before you get in touch.