Fitness  ·  Digital experience · Creative development  ·  2024

Your Gym

A large, high-end gym with a floor that sells itself and a website that did not. We designed and built an experience with the same energy, and let people join without walking in.

+52%Online membership sign-ups
68%Of joins now completed on a phone
1.4sTime to interactive on mobile

The story

+52% online sign-ups

The problem

The gym looked extraordinary in person and ordinary online. Joining meant a visit, a tour and a form on a clipboard.

What we did

A site built around motion: a scroll through the floor, the classes and the facilities, cut to a rhythm. Memberships, class timetables and personal training are all bookable in the browser, with a join flow that takes under three minutes and connects straight to the club management system.

The detail we are proudest of

The timetable updates live and lets members book a class from the page they first landed on. It is now the most-visited page on the site every single day.

“The site feels like the gym does at 6am. Members join from their phones before they have even visited, which has never happened before.”

Rob Ward, Operations Director, Your Gym
Art directionMotionUX & UIMembership flowTimetable integrationFront-endPerformance

Designed and built by Code Creative, a web design agency in Blackpool. See our prices.

Next projectLuxe Leisure Resorts

Something similar?

Let us do this for your business.

Tell us what you are trying to change and we will reply within one working day with honest thoughts, a rough shape for the project and the two or three questions we would ask first.

Prefer to talk? Call +44 (0)1253 283 533

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