A website is one of the most important marketing tools in your arsenal. It’s the first thing prospective clients browse, before making any decision at all.
A good website is one which is sleeker, faster, mobile-friendly, and easier to use than the competition. It can help you step your game up and set you apart from the competition.
How much does a new site cost?
To answer the burning question on your mind, a new site can cost anywhere between £100 – £75,000…or more!
Let’s break this down. Simple websites are cheap – think £100 to £3000 cheap. Custom websites can cost more, around £3,000 to £30,000. Larger and more complicated sites can cost even higher – as much as £75000 and upwards.
Why so expensive? Sites are more advanced now
The online marketplace is evolving. Today, websites must have features and functionality we didn’t even think of back in the day. While it is easier to quickly build a decent site with a website builder, a custom-built website can cost quite a bit!
There are a lot of features a site needs to have. Mobile optimisation is super important as most users browse the internet on their phone. In fact, Google will even penalise you if you’re not optimised.
New websites may also need a live chat feature, self selection tools, and even automatic calculators.
And while all of these things factor into the cost, there’s another major factor involved.
How you build your site
We will be looking at three main methods: doing it yourself, hiring a freelancer, or engaging an agency.
DIY Website Design or Redesign
Building your site yourself is the cheapest and fastest option. There are plenty of website builders out there, but there’s usually plenty of hassle involved.
While your site will set you back only a few hundred dollars, the real cost comes with the hassle. All website builders require you to compromise to some extent on functionality, performance, ease-of-use or customization.
Hiring a Freelancer to Redesign
A freelancer can charge anywhere from £2000 upwards for a website, depending upon your needs.
While freelancers generally do a great job of designing and redesigning websites, the project might take longer than you expected. The freelance designer might be handling everything themselves, or they might have a lot of projects they’re juggling simultaneously.
Hiring an agency
Hiring an agency for your website design project is the most expensive option and can cost you anywhere from £3000 upwards. When you hire an agency, you’re hiring a team of experts. who will handle everything from aesthetic design to powerful strategy. The only downside is the cost.
At the end of the day
Remember. Your website is an investment – the better designed the website, the more return it will get you.